Yesterday, Everlane launched its newest shirt, the Breton stripe, along with a charming campaign just in time for Valentine’s Day. For the shoot, the brand passed on models and instead photographed five real-life, NYC-based couples in their matching shirts. After seeing the photos, combined with the fact that the covet-worthy shirts cap out at under $50, it’s no surprise that there's already a waitlist for the Grey/Black style!
Scroll through to see the shots, the shirts, and to shop the last Breton stripe while it’s still in stock!
Emmett & Sandra
Caroline & Michael
Daphne & Pali
Daphne & Pali
Kelsey & Alex
Thomas & Alexandra
Everlane Women’s Heavyweight Tee ($45) in Grey/Cream
Everlane Women’s Heavyweight Tee ($45) in Grey/BlackWhat do you think of the brand’s decision to use real couples instead of models? Sound off in the comments!
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