This New $24 Bra Guarantees No Pinching and All-Day Comfort
By now you should be familiar with Everlane, the celeb-approved eco-friendly brand we’ve been supporting since its launch in 2010. The San Francisco–based brand is known for its quality basics like this $16 tee, its assortment of affordable cashmere, well-crafted leather goods (my current favorite is this work bag I recently purchased as an upgrade from my cloth tote), and more. To add to the list of categories offered, the brand debuted undergarments last March with a focus on comfortable underwear, and today the SF team introduces its the latest collection of undergarments with two new bralette styles. The $24 bras are available in five colors and guarantee “no pinching and no pushing.”
While I haven’t yet tried the thoughtfully designed bra, by the looks of it (via Instagram and Everlane’s site), the piece looks to hold true to its comfort claim. It features adjustability at the underarm band and shoulder straps and is made of double-layered “super-soft” Supima cotton, which makes for a great all-day, everyday bra option. The only difference between the two bralette styles is that the triangle version dips a bit lower for a perfect plunging silhouette. See Everlane’s new bralettes below and add the wardrobe essentials to your lingerie collection for only $24.
The Bralette
The Triangle Bralette
Up next, the lingerie trends you can score on Amazon for under $20.
-
The Brutally Honest Skincare Advice You Needed to Know Yesterday, According to 2 Beauty Industry Vets
The Dieux founders share their hot takes and unfiltered product recs.
-
Sorry to My Classic Black Shoes, But This Printed Shoe Trend Is Defining Fall 2025
Spotted on fashion people in Venice, NYC, and Copenhagen.
-
Tate McRae Is About to Make This $50 Victoria's Secret Bra Go Viral
Hurry: It's still in stock.
-
Cooler Than a White Button-Down: This Specific Shirt Color Is the Key to Looking Chic This Fall
It's all over the streets and the spring/summer 2026 runways.
-
I'm a Shopping Director—My Friends Wanted Fashion Advice, and I Sent Them These 10 Items
Chic and cool finds.
-
Victoria's Secret Model Devyn Garcia Told Me All About the New "Better Than Braless" Bra That's About to Go Viral
Read our interview.
-
I Went to Nordstrom's NYC Flagship to Shop the Anniversary Sale—Here's Everything I Tried and Loved
From basics to beauty.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret Skipping
Elevated basics, celeb dupes, luxe-like styles, and more on sale.
-
Not The Row, Not Khaite: The Affordable Wardrobe Basic Kendall Jenner Wears With Trousers Is on Sale on Amazon
It costs less than an iced matcha latte.
-
I'm a Shopping Editor—These 31 Under-$50 Amazon Finds Are Giving Main Character Energy
These were really hard not to gatekeep.