As the head of fashion partnerships at Instagram, Eva Chen is a genuine expert on making the most of the photo-sharing app. So when she offers up advice, you can bet we’re tuning in. Her latest words of wisdom? It’s not followers that count, but engagement.
Chen talked to Business of Fashion about how to get ahead on Instagram, stating, “It’s not a numbers game. I feel like the fashion community is especially competitive and brands are looking at each other’s follower counts. But it’s the passion and engagement that people feel for a brand that matters most. That is a key gold star. You can have millions of followers, but more important is whether people are commenting and tagging their friends. That means you’ve created something that people are talking about and that’s what makes a good post.”
There you have it! When it comes to Instagram, the key to success lies in getting others involved. Read on for a look at how Eva Chen masters Instagram.
Who do you love to follow on Instagram? Let us know in the comments! Then shop our favourite phone cases so you can selfie away in style.
Opening Image: Collage Vintage
-
7 Easy Yet Elevated Spring Outfit Ideas to Wear on RepeatGet stylishly ready in a snap.
-
IG Has Billions of Accounts, But These 6 French Creators Will You Teach You Everything to Know About StyleLet them transport you straight to Paris.
-
From Tory Burch to Toteme—Every ITK Brand Is Stocking This One Particular Winter TrendTalk about luxurious.
-
The Unexpected Spring Trend That's About to Be *Everywhere*From the runways to IG.
-
The Women Behind Instagram's Designer-Vintage CrazeI suggest you get to know them.
-
Amal Clooney Wore Controversial Boots to the Airport That'd Make TSA SquirmThey're not exactly travel friendly, but they are incredibly chic.
-
The Top 11 Celebrity Stylists Right Now and Who They're DressingThe best in the biz.
-
I Can't Think of Anything More Elegant Than These 12 Spring Outfit IdeasNothing.
