Trust Us: Every Beauty Editor Raves About This Cult Cleanser for Glowing Skin
When it comes to our skincare routines, here at Who What Wear we are firm believers that you shouldn’t have to sacrifice luxurious textures and decadent aromas in the quest to find products that really work. After all, efficacy and enjoyment shouldn’t be mutually exclusive, right? Whilst some skincare experts rightly warn against certain skin-irritating fragrances or breakout-inducing textures in our skincare, we’re always on the lookout for those hidden gems that both feel incredible to use and actually deliver on results. And there’s one product that fits the bill—Elemis Pro-Collagen Cleansing Balm.
A hot skincare favourite amongst the team here, and an everyday staple for almost every beauty editor, Elemis Pro-Collagen Balm is truly unrivalled when it comes to spa-like cleansers that leave skin nourished and glowing beyond belief. Our junior beauty editor, Grace Lindsay, uses it every night, and says that it melts away makeup while leaving her skin feeling silky soft. Formulated with just the right balance of nourishing oils and waxes, it really does remove makeup and grime, revealing a complexion that practically beams health and radiance.
Of course, when shopping for a cleanser, skin health should always be top priority. But the issue with opting for something that’s totally no-frills is that it can take the joy out of a cleansing routine. However, Elemis’s cult 3-in-1 balm cleanser does no such thing. It makes the act of daily cleansing feel impossibly luxe and ritualistic—starting off as a nourishing balm, then becoming a cleansing oil and finally, turning into a deeply-hydrating milk.
And it couldn’t be easier to use. Simply massage a pea-sized amount of balm into dry skin—watching as it transforms into a silky oil—and breathe in the therapeutic aroma. To really reap the nourishing benefits, wet your hands and continue massaging to emulsify the oil into that hydrating milk. Remove the lot with a wet flannel or muslin cloth and behold a radiant, soothed and glowing complexion.
The best bit about the whole thing, though? There’s a formula for everyone. While the original balm boasts multiple awards and industry fans, those looking for a more balanced complexion might prefer the extra-hydrating Pro-Collagen Rose Cleansing Balm, or if sensitivity is an issue, there's a fragrance-free option, too (the new Pro-Collagen Naked Cleansing Balm is also particularly good at getting rid of stubborn mascara). Whichever formula you choose, there isn’t a bathroom shelf in the land that we would deem truly complete without Pro-Collagen Cleansing Balm.
Shop the Elemis Pro-Collagen Cleansing Balm
Shop Other Cleansing Balms We Love
When we heard that beauty journalist Sali Hughes was launching a skincare line we had high hopes, and this decadent balm really doesn't disappoint. It contains hydrating squalane, softening safflower seed and jojoba oils; and hyaluronic acid to sweep away grime and soften skin. Plus, it's wonderfully affordable.
This Korean-inspired cleansing balm is always selling out, and it's no wonder—it's like a facial in a pot. Packed with aromatic rosemary, persimmon and grapefruit along with antioxidant-rich olive, grapeseed and sea buckthorn oils; it's a rich, oily balm that melts into skin.
Shop More Cult Elemis Products
Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof makeup products and does-it-all skincare.
-
I'm an Esthetician and These Are My Most-Recommended Skincare Products
Your skincare shopping list.
-
Dermatologists and Celebrities Swear By This Affordable Skincare Brand
Everything is under $25.
-
For $9, This Powerhouse Face Wash Helps Clear and Prevent Cystic Acne Breakouts
Be prepared for your next blind pimple.
-
This Underrated Type of Cleanser Will Pretty Much Reverse Dehydration
It's a strategic switch.
-
I'm Calling It: In 2025, Face Wash Will Become the Beauty Main Character
The "unsexy" item is finally receiving hype.
-
This Cleanser Is So Effective I've Ditched Double-Cleansing and Micellar Water
I'm convinced it's witchcraft.
-
Whether You're in Your 30s or 70s, These 12 Face Washes Do the Absolute Most
A derm and a facialist say so.
-
We Like Instant Gratification, and These 11 Brightening Face Washes Deliver
Bring on the glow.