This Brand Outlet Has So Many Hidden Gems— We’ve Found 27 of the Best
Sponsor Content Created With eBay

Long time readers of Who What Wear UK, may remember us reporting on the launch of eBay’s new Brand Outlet back in September last year. By the looks of the stats for that article, you enjoyed discovering this new way to find some of the most popular brands for less, as much as we did. But, if you haven’t caught up— fret not, there’s no time like the present and we’re here to refresh your memory.
eBay has long been one of our go-to destinations for discovering pre-loved and vintage gems in the world of fashion, but now, amongst the pristine Laura Ashley dresses and one-of-a-kind suede jackets, sits the site’s Brand Outlet – a destination for new fashion from the UK’s favourite brands without the heavy price tags. If you’re reading this, we’re going to presume you’re *quite* into your fashion, and also, like many of us right now, *quite* into finding those pieces currently on your wish list for less, and so this relatively new facet of the online marketplace is definitely something you should be interested in.
Since launching the Brand Outlet has only grown, now with up to 70% off 175 brands. From everyday favourites like Dorothy Perkins to high end labels like Acne Studios and everything in between. The hardest bit about it is finding the time to scroll through the huge offering, so we’ve done that for you, and come across 30 of the very best finds on there that you won’t want to miss.
When it comes to discounted pieces, our advice is always to stick to the classics— pretty throw-on dresses you’ll wear for upcoming weddings as much as weekend walks, Birkenstock Arizona sandals and basket bags, for example. But it’s also good to keep your eye out for trend-led pieces set to be big for the upcoming season, like chunky loafers, sporty ‘Dad’ trainers and track sole boots which seem to be going nowhere soon.
So, keep scrolling to start shopping our edit of the best clothing and accessories on eBay’s Brand Outlet right now...
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Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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