Revealed: The It Bathing Suits of 2016

last updated 16 December 2019

Every summer, a fresh crop of It girl–approved swimwear brands come in to steal the spotlight and fame of the suits of years past. From statement-making prints to interesting fabrics and unexpected silhouettes, and game-changingly perfect fit, we’ve rounded up the 16 brands we just know will be all over our feeds this summer. So, if you’re looking the picture-perfect suit, we highly suggest you land on one of these.

Scroll through to start shopping.

shop-the-it-bathing-suits-of-2016-1869907 — She Made Me

Shop: She Made Me Wrap Triangle Top (£108) and Essential Cheeky Crochet Bikini Briefs (£80)

shop-the-it-bathing-suits-of-2016-1869908 — Roxana Salehoun

Shop: Roxana Salehoun Tortoise Chain Bikini (£172)

shop-the-it-bathing-suits-of-2016-1869909 — Beth Richards

Shop: Beth Richards Knot Top Chambray Tank With Engineered Knot (£95) and Naomi Chambray Low Waist Bottom (£73)

shop-the-it-bathing-suits-of-2016-1869910 — Midsommar Swim

Shop: Midsommar Swim Barrow Top (£69) and Astor Bottoms (£62)

shop-the-it-bathing-suits-of-2016-1869911 — Lisa Marie Fernandez

Shop: Lisa Marie Fernandez Genevieve Plaid Seersucker Bikini (£465)

shop-the-it-bathing-suits-of-2016-1869912 — Prism

Shop: Prism Okinawa Top (£162) and Mahe Bottoms (£86)

shop-the-it-bathing-suits-of-2016-1869913 — Onia

Shop: Onia Laura Choker Bandeau Top (£70) and Lily Bikini Bottom (£58)

shop-the-it-bathing-suits-of-2016-1869914 — Bower Swimwear

Shop: Bower Swimwear Hutton One Piece Swimsuit (£188)

shop-the-it-bathing-suits-of-2016-1869915 — Giejo

Shop: Giejo Off the Shoulder Black Ribbed Bikini Top (£86) and High Waist Stripe Bikini Bottom (£72)

shop-the-it-bathing-suits-of-2016-1869916 — Same Swim

Shop: Same Swim Catch Bikini Top (£142) and Tease Bikini Bottom (£120)

shop-the-it-bathing-suits-of-2016-1869917 — Rye

Shop: Rye Resort Waah Top (£67)

shop-the-it-bathing-suits-of-2016-1869918 — Marysia

Shop: Marysia Palm Springs Printed Scalloped Bikini (£260)

shop-the-it-bathing-suits-of-2016-1869919 — Bruna Malucelli

Shop: Bruna Malucelli The Bay Name Swimsuit (£182)

shop-the-it-bathing-suits-of-2016-1869920 — Eberjey

Shop: Eberjey Beach Glow Nadine Longline Bikini Top (£67) and Beach Glow Leo Bikini Bottom (£55)

shop-the-it-bathing-suits-of-2016-1869921 — Cocodune

Shop: Cocodune Vesper Bandeau (£53) and Trouble Hi Waist (£60)

Do you have a favourite swimwear brand this year that we missed? Share it in the comments.

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Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.