The Minimalist Brands Carolyn Bessette Kennedy Would've Been Very Into

In case you're wondering why you've been seeing a surge of Carolyn Bessette Kennedy outfit pics on your feed, it's probably thanks to a new book about her style by Sunita Kumar Nair. The book pays homage to her iconic fashion choices and includes interviews with her colleagues and friends as well as designers she wore, such as Yohji Yamamoto. When I made a TikTok video about insights I learned from the book, it went positively viral with over two million views and 1700 comments, confirming my suspicion that Carolyn Bessette Kennedy's minimalist style is as relevant as ever.
Although most photos of her were taken in the '90s, her outfits look thoroughly modern and not even a tad out of date. That's owed to her sleek and simple approach to dressing. If you are feeling inspired by Bessette Kennedy's style, scroll down to shop four minimalist brands I think she would've been very into.
1. Toteme
2. Massimo Dutti
3. Khaite
4. The Row

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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