No Contest—Chocolate Nails Are 2024's Most Expensive-Looking Manicure Trend

If you know me, then you'll know that I love black nail polish. I wear it in summer and winter, as I happen to think that it looks chic all year round. Sure, I enjoy experimenting with nail trends now and again, but I always go back to a simple, monochromatic black manicure. However, lately I've been seeing chocolatey brown nails all over my Instagram feed, and it feels like the perfect time to switch things up (slightly).
The hashtag #brownnailpolish has a cool 4.6 million views and counting on TikTok, and although this expensive-looking nail colour is nothing new and simply a neutral go-to for many, perhaps it's an evolution of the 'latte' beauty trend. Or, it could be the fact that we're done with summer's more frivolous, fun colours, and ready to embrace cosy autumnal vibes?
What I love about this spectrum of shades though, is that you can find one to perfectly complement your skin, or experiment and try out a lighter or darker tone depending on your mood.
The warm tone and shiny finish make this nail polish look so elegant, and we all know that you simply can't go wrong with luxe neutral shades. In fact, I'm going to be asking for this exact colour next time I'm at the salon. I've already planned my new-season wardrobe, so why not get my nails ready too?
Is Brown Nail Polish in Style?
"Brown nail polish is very much in style, echoing the rich brown shades of caramel, toffee and chocolate from the popular 'latte' makeup look," says Juanita Huber-Millet, founder and creative director at Townhouse. "Much like how brown tones are trending in the makeup world, brown nail polish has made a massive comeback. It adds a touch of sophistication to any look."
If you want to give this sophisticated nail trend a go, I've rounded up my favourite brown nails for all the inspiration you need. I've also linked some of my favourite brown nail-polish shades, so you can re-create the look at home. Just keep on scrolling...
Brown Nail Inspiration:
This is the perfect rich brown shade for autumn and beyond.
If, like me, you don't want to say goodbye to black completely, why not opt for this fun half-and-half design?
This is one of the chicest French manicures I've ever seen.
Sometimes, simple is best.
This nail art is the ideal way to add a subtle dash of brown to your mani on a paler base.
I told you—this colour will complement any outfit.
Brown French tips are unique spin on a classic idea.
The glossy finish makes this brown manicure look even chicer.
So, so luxe.
A marble brown mani? Yes, please.
This ring is just as elegant as the nail colour.
How cute are these chocolatey little hearts?
I absolutely love these different brown tones together.
A creamy, soft brown with a high shine finish—this looks just like melted chocolate.
Chocolate brown with a chrome finish—what's not to love?
Proof that short or long, brown nails look good on nails of any length.
Give Yourself a Brown Mani at Home:
Hermès has created the dreamiest deep chocolate brown colour. I just know that I'll use this time and time again.
If you want that shiny, gel finish, opt for this brown Essie polish.
Nails Inc. knows what it's doing when it comes to nail polish.
For a slighty lighter brown shade, Chanel has you covered.
I'm calling it: This will be the shade of the season.
Nailberry's nail polishes are perfect for a gel-effect finish, and I love the shape of the minimalist bottles.
It's easy to see why this hazelnut brown nail polish from Manucurist is one of the brand's bestselling shades.
This story was published at an earlier time and has since been updated.

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.
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