32 Chic Under-$100 Winter Items That'll Make You the Object of Envy

As winter approaches, I’m all about finding stylish, budget-friendly pieces that keep me looking chic without spending half of my paycheck on an item or two. Luckily, retailers like H&M, Zara, and Mango are offering a wealth of options that marry both affordability and fashion-forward design. Whether I’m hunting for a timeless wool coat, a cozy cashmere sweater, or a pair of sleek boots, these stores deliver the kind of winter essentials that elevate my wardrobe while keeping my bank account intact.
As a fashion editor, I'll let you in on the little secret that keeps my outfits looking triple the price: It’s all about knowing where to shop and finding pieces that feel luxurious without the price tag to match. Below, shop some of my favorite under-$100 winter pieces that everyone will be admiring from afar.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
Fashion People Are Wearing This $50 Accessory (Kendall Jenner Included), and I Bought It—My Outfits Are Now Cooler
This item is everywhere.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right Now
The ultimate summer 2025 wish list.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, Period
From jelly sandals to Burberry bikinis.
-
Linen Who? This Even More Effortless Trend Just Entered the Chat
Meet the most wearable trend of the summer.
-
Your June Shopping List Is Here: 10 Items to Prioritize Over Everything Else
Summer wardrobe secured.
-
35 Incredibly Chic Finds I Immediately Shared With My Fashion-Editor Friends When I Found Them
They're so good I want them all.
-
Don't Say You Never Knew—These 32 Elevated Nordstrom Basics Are a Steal During the Half-Yearly Sale
Don't mind if I do.
-
I'll Know You Have Good Taste If These 30 New Arrivals Are Already in Your Shopping Cart
A little summer wardrobe update.