Gender-Based Perfumes Are Leaning Obsolete—Try These Exciting Scents Instead
It's time to throw out those perfume clichés. You know, the idea that florals are only for feminine vibes. And that woodsy, earthy, and spicier scents are strictly masculine. Who says fragrance needs to have a gender? And it seems that a lot of the newer fragrance options out there are sticking to this concept.
"Traditionally, the fragrance industry has told consumers what scents they should wear based on their gender. Today, we're finally seeing the mainstream reject these gender norms and more people wearing whatever fragrance notes speak to them rather than how they were initially categorized," explains Carina Chaz, founder and CEO of DedCool. "It's so great to see this celebration of aesthetic freedom by the wearer and how they choose to express themselves through scent."
Additionally, Chaz says customers want even more personalization with their fragrances. "A major trend we're noticing is customers requesting their own scent distinctly unique to them," she says. "DedCool gives the consumer a significant say in how their signature scent gets created, both with our range of fragrances and their ability to be layered, creating a truly custom experience. We want to continue supporting the individual by offering our new Build Your Own Sample Tin that lets you pick six scents and experiment till you find what speaks to you."
And because there are really no gender norms when it comes to fragrances anymore, that means there are even more options to choose from, which can make it feel overwhelming to find the scent that works just for you. Chaz's advice? Don't make a decision off the first spray. "It's imperative for people to live in their fragrances for a few days or so," she says. "Scent can change based on body chemistry, so it's important to sample scent directly on the skin and give it time to adapt before you can really know how if a scent is right for you."
Take a look at some of our favorite unisex fragrances below.
1. DedCool Milk Layering Fragrance
2. DedCool Madonna Lilly
3. D.S. & Durga Amber Teutonic Eau de Parfum
4. Ellis Brooklyn Rives Eau de Parfum
5. Kiehl's Original Musk Eau de Toilette Spray
6. Maison Louis Marie No.04 Bois de Balincourt Perfume Oil
7. Byredo Mojave Ghost Eau de Parfum
8. Maison Margiela Replica Under the Lemon Trees
9. Abbott NYC Big Sky Eau de Parfum
10. Le Labo Santal 33 Eau de Parfum
11. Vilhelm Parfumerie Black Citrus Eau de Parfum
The description on this fragrance really sold me: It's inspired by "a snapshot of London after a rainshower, when the city scent is filtered through a cool veil of water." How cool and mysterious does that sound? It has topnotes of bergamot and cardamom, middle notes of violet and mate leaf heart, and bottom notes of birch and patchouli.
12. Tom Ford Neroli Portofino Eau de Parfum
13. Clean Reserve Smoked Vetiver
14. Heretic Midnight Toker Eau de Parfum
Not only is this fragrance warm and sensual, but it's also calming thanks to 150 milligrams of full-spectrum CBD oil. It has topnotes of pink pepper, black pepper, and nutmeg; middle notes of patchouli, citrus, and makhwaen fruit; and bottom notes of vanilla, sandalwood, styrax, elemi, hibiscus (ambrette) seed, orris root, patchouli, labdanum, and cannabis.
15. Kilian Paris Intoxicated
16. Jo Malone Wood Sage & Sea Salt Cologne
17. Calvin Klein CK One
18. Frédéric Malle Musc Ravager Parfum Spray
19. AllSaints Sunset Riot Eau de Parfum
20. The Nue Co. Forest Lungs Fragrance
The Nue Co.'s Forest Lungs fragrance is specially formulated to calm the nervous system by replicating the molecular compounds produced by trees that are known to help combat stress and anxiety. It has woody and smoky notes with a little bit of tart citrus.
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Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019. In addition to her work at Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot). She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.