Katie, Hailey and Rosie Are All Into the Knitwear Trend You Can Buy at H&M

Regular readers of Who What Wear will know that we're knitwear obsessed. From knitted vests to Breton jumpers, we're always looking for the next chic way to keep warm, but if we're entirely honest, it can sometimes be difficult to make certain knits feel chic. There is good news, however, as the high street seems to catching up with a trend that we've noticed slowly making its way onto the street style set since the last days of summer. And if anything is going to make us happy to trade in our summer dresses, it's this.
Let's discuss the ribbed knit. A light, stretchy but supportive knit with the sculpting power of jersey and the cold-weather defence of wool. What other form of knitwear could look so chic in the daytime and the evening and be quite so universally flattering?
Celebs certainly seem to agree, as both Hailey Bieber and Rosie Huntington-Whiteley have been pictured in luxe-looking white ribbed knits that I would be immediately tempted to copy (if it weren't my for coffee-spilling tendencies).
And then there is of course Katie Holmes, the crowned queen of knitwear. If there's a knitwear trend that she hasn't worn, we don't need to know about it. After that viral bra-digan moment, everything Holmes touches turns to cashmere, so there's no better icon to turn to for seasonal style inspo, and when she stepped out in a knitted Chloé midi dress and matching cardigan, she confirmed our instincts. Whether tanks, tops, dresses or skirts, the ribbed knit is making wool look impossibly glamorous (see Eni's Wardrobe's take on making a knit dress feel formal if you need any more convincing).
So keep scrolling to see our edit of the best autumn-ready ribbed knitwear that you'll be happy to wear for many chilly months to come. It's a sound investment.
SHOP RIBBED KNITS
And speaking of how to get layering right, this clever Karen Millen top has already done it for you, so you can cheat your way to earning extra style points.
Wondering how to make ribbed knits evening appropriate? Take this one-shoulder knit, add a black suit, platform shoes and a statement earring, et voilà. Party ready.
Christopher Esber doesn't just do red carpet–ready dresses. There's slinky knitwear too.
Up Next, This Is the Only Place I Buy My Affordable Cashmere From

Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content. In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.
-
Hailey Bieber's Sneakers and Favorite Sandal Styles Are Under $100 at Nordstrom RN
Scoop them up while they're on sale.
-
Forget Flip-Flops and Strappy Sandals—This Is the Elegant Shoe Trend Fashion People Are Wearing With Pedal Pushers
Hailey Bieber and EmRata are among the fashion girls.
-
This Trend Is About to Replace Linen Pants in NYC
Out with the old.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret Skipping
Elevated basics, celeb dupes, luxe-like styles, and more on sale.
-
Hailey Bieber Already Wore the Denim Outfits That Will Define Fall 2025
She's always setting the trends.
-
Oh Wow, Hailey Bieber's Go-To Denim Brand Is on Major Sale During Amazon Prime Day
Don't miss out.
-
Hailey Bieber Says Butter Yellow Is "Played Out"—Meet the Color Trend She's Backing Instead
It's citrusy.
-
Don't Pack Up Your Sweaters Just Yet—Cool Fashion People Are Repurposing Them in the Chicest Way for Summer
All the outfit inspiration is inside.