Of All the New Reformation Dresses, I Think These 11 Will Sell Out First

Even though I aged out of spring break a long time ago, I always try to treat myself to a couple of days off this time of year. It's such a treat to emerge from winter, see the flowers start to bloom, and finally be able to take off my jacket. Speaking of treating myself, I also can't resist a new dress purchase for spring and summer, and Reformation has never failed me in this department.
Reformation has tons of new arrivals every week, so it was hard to narrow down my picks, but I settled on the top 11 dresses I think will sell out first. Why should you believe me? Well, other than being a fashion editor whose job description includes online shopping, I'm an avid browser of Reformation's website and have seen more than a few of my favorite styles sell out before I could click the complete-purchase button. Scroll down to shop my favorite new Reformation dresses for spring 2023.
Next, these new Zara jackets are giving major Princess Diana vibes.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
Old Navy Just Launched Its New Fall Handbag Collection—and It Looks Rich
Soft faux suedes and sophisticated silhouettes.
-
Hurry Before They're Gone—28 H&M New Arrivals That Will Sell Out by the End of the Month
A top-tier selection is ahead.
-
J.Crew and Madewell Have Been Showing Out—35 New Arrivals My Fellow Editors and I Can't Get Enough Of
Why is everything so good?
-
Not to Sound Dramatic, But I'm Convinced That This Is the Best Reformation Has Ever Been
All the chicest new items for fall 2025 have arrived.
-
Shop 30 of This Week's Best New Arrivals
They're good.
-
Stop Attempting to Navigate Zara—I, an Expert, Dug Up All the New Items Worth Buying
Twenty-seven of them, to be exact.
-
Shop 29 of This Week's Best New Arrivals
Buckle up.
-
I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.