Fashion Girls Agree: These Are the Coolest Denim Brands
If there’s one thing I can claim to be somewhat of an expert on, it’s denim. Jeans are the lifeblood of my wardrobe, and admittedly, I wear them at least four or five times a week. That being said, I own dozens of pairs of jeans and am always on the hunt for the perfect new pair. As a fashion editor, too, I’m constantly being shown emerging brands, unique cuts, interesting washes, and the latest in denim technology.
So when it comes to pinpointing the coolest denim brands out there right now, I can confidently say I’ve found them. At the top of my list are Levi’s. They’re my standbys for classic Americana denim that will never go out of style. By far the brand I wear most, it’s not only flattering and cool, but it has affordable price points that make my wallet happy as well. On the other end of the spectrum, Y/Project is putting some truly original designs out there. The brand’s cuts are experimental and unique and really push the boundaries for the possibilities of jeans. Ahead, I’m rounding up the very best in denim right now. Go on to see how I’ve been styling my favorite jeans.
Keep reading to see the five best places to buy jeans and the brands I’m currently loving.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
-
Hold the Basic Jeans—This "Dated" Denim Trend Is on Its Way Back
Get ready for this comeback.
-
24 Chic Under-$100 Nordstrom Anniversary Sale Finds That Are Taking Over My Fashion-Editor Text Group
Longchamp, Levi's, Madewell, and more.
-
I Swear By Elegant Outfits—35 Standout Items That Would Fit Right Into My Closet
Here's to a chicer outfit rotation.
-
Too Hot to Think? Try These 33 Chic Summer Finds From Revolve That Basically Style Themselves
Matching sets and lovely lace styles.
-
This Is the Sofia Coppola Way to Style Jeans for Summer
We're beguiled.
-
Low-Rise Jeans and Ballet Flats Look Dated Compared to This Trending Jeans-and-Sneaker Combo
Confirmed by Dakota Johnson and Natalie Portman.
-
Linens, Trousers, and Button-Downs, Oh My! These 30 Banana Republic Sale Picks Are Summer Magic
Up to 60% off.
-
If You Hate Denim Shorts, It's Because You're Not Styling Them With *This* Fresh and Sophisticated Shoe Trend
Hold the sneakers.