It's true that nowadays we mostly count on our smartphones to check what time it is. However, as much as technology helps us on a day-to-day basis, in our books, it can never replace a good old-fashioned watch. Sure, a leather or metal strap watch is no cheap investment, but when you consider the shelf life of this classic timepiece, you begin to understand why despite having all the technology in the world we still turn to watches. Not only they're reliable and let you arrive on time (and in style), but by investing in a luxury watch, you can pass it down from generation to generation and nurture with it a lot of sentimental value. So, whether you're considering one for yourself, as an anniversary gift for your significant other, or for a family member, there's a handful of brands to consider.
However, in the world of watches, there are 10 luxury watch brands that stand out as the best. From the ones known for impeccably chic leather straps to brands that love a good diamond-encrusted watch, the watches ahead will make you want to accessorize your wrist and leave your smartphones for calls, emails, and social media.
Cartier
A classic.
Impeccably chic.
Two-toned metals are better than one.
Rolex
The background of this watch is beautiful.
Perfect for everyday wear.
If you can't decide which metal you want your watch, this one has the best of two worlds.
Vacheron Constantin
To finish off all your outfits with a pop.
A classic watch with a diamond twist.
This one is for the rose gold lovers.
Baume & Mercier
Simple and chic.
This blue leather is lovely.
This watch will last you a lifetime.
Blancpain
Because you didn't know you needed a watch that could also tell you about the phases of the moon.
A few diamonds go a long way.
This watch is too pretty to be real.
Piaget
How can you not want this watch?
Sign us up for this green watch.
A white watch is always a nice option.
Omega
How cool is this watch?
One can never have too many rose gold accessories.
This one is worth every penny.
Bremont
Match this white watch to your white boots.
Gold and black leather make a great combo.
You can always count on a good stainless steel watch.
Bell & Ross
We love anything with a hint of green.
So delicate.
We would never take this one off.
Bought a new watch? Here's how to take care of it.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)Timeless with a capital T.
-
The Accessory Every Fashion Person Wants? See: Chloë Sevigny's WristTimeless with a capital T.
-
All the Chicest Mother's Day Gift Ideas Every Mom Will CherishFrom pretty perfume to suede sneakers.
-
The Fine Jewelry Edit: 29 Hero Pieces That Complete a Luxury WardrobeFrom timeless tennis bracelets to Hailey Bieber–inspired initial pieces.
-
I Went to Geneva to Uncover the Top 3 Watch Trends Every Fashion Person Should KnowCourtesy of Cartier, Rolex, and more.
-
This Is the Next Big Trend in Watches (and I Already Tried It On)Meet the Ingenieur Automatic 35.
-
My Word of 2025 Is "Sophisticated," and These 34 Pieces Are the DefinitionThink structured bags, hourglass shapes, and classic tailoring.
-
Treating Yourself? What to Buy From the New Designer Collections Before They Sell OutI'm kind of a pro at this.
