15 Top-Rated Foundations You Can Buy on Amazon That Cost Less Than $15

They go on flawlessly.

Amazon is actually a great place to shop for beauty products. And it's not just because of the crazy-fast Amazon Prime shipping. It's because you've got hundreds of beauty and skincare brands at your fingertips. You can find your drugstore favorites and some designer beauty brands, of course, but it's also a great opportunity to discover under-the-radar brands that might not be sold at the stores you normally go to. In fact, if you're ever bored, just explore the Amazon beauty best sellers list—you could find a new product that just might become your next obsession.

There is a catch to all of this convenience, though: You can't exactly shade-match or test it out since you're shopping online. So you might have some frustrating experiences trying to find the exact color or shade that works for you. My tip? Study the reviews. Sometimes, they can be very detailed and helpful, and there might even be photos to help you out.

If you want to give makeup shopping on Amazon a try, you can start with this list of top-rated foundations.

The Best Foundations on Amazon, Listed

The Best Foundations on Amazon in 2025

Best Overall: Maybelline Fit Me Matte + Poreless Liquid Foundation

Best Hydrating Formula: Wet n Wild Photo Focus Foundation

Best for Mature Skin: L'Oréal Infallible 24H Fresh Wear Foundation in a Powder

Best Budget Buy: E.l.f. Cosmetics Flawless Finish Foundation

Best Anti-Aging: Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation

Best Waterproof: Nyx Professional Makeup Can't Stop Won't Stop Foundation

Best SPF Foundation: L'Oréal Age Perfect Radiant Serum Foundation With SPF 50

Best Two-In-One: Milani Conceal + Perfect 2-in-1 Foundation + Concealer

Best Skincare-Makeup Formula: Neutrogena Healthy Skin Liquid Makeup Foundation

Best Pore Minimizer: Rimmel London Stay Matte Foundation

Best for Shine Control: Revlon ColorStay Liquid Foundation Makeup

Best High Coverage: Catrice HD Liquid Coverage Foundation

Best Skin Firming: Mineral Fusion Liquid Foundation

Best Dewy Finish: Maybelline Fit Me Dewy + Smooth Foundation

Best for Sensitive Skin: L'Oreal Paris Makeup True Match Super-Blendable Liquid Foundation

Foundation Brushes to Shop

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best foundations on Amazon, we leaned heavily on our expertise as beauty editors and took several factors into consideration including price, shade range, finish, and the overall formula. We're aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details. Of course, customer reviews were also kept in mind when creating this list.

Why trust Who What Wear

Since 2006, Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.

This story was published at an earlier date and has since been updated.

Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019. In addition to her work at Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot). She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.