Depending on the kind of shopper you are, the words "Amazon sale" could cause excitement or sheer terror. We love a great deal as much as the next person, but, like Black Friday or Amazon's Prime Day, sales have grown over the years to include literally tens of thousands of discounts. Whilst it's a great opportunity to save, especially on those big-ticket items you already had on your list, there's no doubt that scrolling through all the deals to find the best ones can be extremely time-consuming.
Fret not. We know you lead busy lives and that you trust our expert judgement—after all, it is our job to sift through the sales all year round, so we can spot a genuinely good deal when we see one—and that's exactly why we're here to help today.
To make things easier, we've wrapped up all the products we think are truly worth spending that hard-earned cash on. Naturally, there's an array of standout clothing deals as well as plenty of everyday items that our editors are snapping up now, from air fyers and airpods to coffee tables and workout gear. We know that sales can be stressful and often lead to regretful buys, so our main aim is to make it as easy as possible for you to make the smartest, most informed decisions this Amazon Prime Day.
What Is Amazon Prime Day?
Amazon Prime Day is a sale event exclusively for Amazon Prime members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.
When Is Amazon Prime Day 2025?
Amazon Prime Day is a bi-annual event that runs in July and October each year. The next sale is on now, having started on Tuesday 8th July 2025 and is set to end on Friday 11th July 2025. This makes July 2025's Amazon Prime Day sale one of the longest-running in the brand's history.
How to Access Amazon Prime Day:
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).
When Does Amazon Prime Day 2025 End?
For the first time, July's Amazon Prime Day 2025 sale lasts four days and will end at midnight on Friday 11th July 2025, though some deals and offers may end sooner.
Shop The Best July 2025 Prime Day Deals:
- CurrentBody Skin LED Light Therapy Mask: Series 2 £360 (originally £400)
- JW Pei Hana Medium Tote Bag £104 (originally £130)
- Levi's 501 90's Jeans £65 (originally £90)
- Philips Lumea IPL Hair Removal Device £330 (originally £490)
- Ninja Foodi Dual Zone AirFryer £125 (originally £220)
- GHD Gold Hair Straightener & Styler £112 (originally £190)
So, keep scrolling for our elite roundup of the best Amazon sale deals across fashion, beauty, home and beyond, that our editors are taking advantage of this year. You're welcome.
Head directly to Amazon's best deals.
Explore the Amazon Deals on Our Editors’ Wish Lists:
Hannah Almassi, Editor in Chief
"As I have quite a sedentary job, I've been increasingly feeling like I want to get my body moving, so Prime Day could be a good opportunity for me to invest in some of the kit that I need to motivate me—a new yoga mat, a step tracker or smart watch and some fresh workout gear should do it!"
A great find in the Amazon sale.
If you've always wanted to invest in a Peloton, now's your chance.
With over 74,000 ratings this pair of leggings is definitely on my list.
Florrie Alexander, Shopping Editor
"After years of relying on Amazon to restock my beauty cabinet, snap up the latest gadgets and buy last-minute presents, I've become somewhat of an expert in finding great buys. Along the way, I've found so many chic fashion buys, and this Prime Day I'll be looking for some great buys on new season heroes as well as some forever pieces to join my wardrobe."
Another heatwave is upon us, and all I want to wear is a floaty summer dress.
I bought this exact bag for my sister last year, so I can confirm that it's practical, great quality and incredibly versatile.
Levi's is the brand to go to for excellent denim, and a pair of straight jeans will definitely be worn on repeat.
Maxine Eggenberger, Deputy Editor
"I've recently begun renovating a house, which is significantly less fun than I thought it might be. So, while we spend the lion's share of what was my decorating budget on things like rewiring and plastering, I find myself spending more and more time on Amazon looking for deals on home accessories to elevate my (eventual) space, and tech items I can seriously save on, like a new TV. I'm also considering investing in a Kindle—I broke mine whilst travelling last year and I could use some escapism from the chaos I'm currently living in.."
With some holidays on the horizon, I'm looking to save any space in my luggage, so this year I'm swapping a stack of books for a streamlined Kindle.
Make waking up even easier with this light alarm clock.
There are so many great savings on tech today.
Eleanor Vousden, Beauty Editor
"When Prime Day rolls around, I take it as my opportunity to stock up on pharmacy skincare favourites that I'll never be without in my bathroom cabinet. Plus, there are a few devices that I've added to my wish list which I'm hoping to get a substantial discount on. It's also the time to strike if you're after your favourite shampoo and conditioner—I've seen great deals on haircare bundles on Prime Day."
With 30 second heat-up time and a wide plates ideal for all hair lengths, this is a key piece of any beauty-lovers arsenal.
An expert-loved facial device.
Smooth, curl, add volume and more all with one easy tool.
Marina Avraam, Senior Shopping Editor
"I've been counting down to the start of summer since… well, last summer, and I'm ready to fully engage in holiday mode. I have a few trips pencilled into my calendar, but whether I start with a weekend staycation or a further flung destination, I'm going to need the right luggage to get me there. It might not be a shiny new gadget or the designer bag I'm waiting to splurge on, but a good suitcase is a wise investment, and even better to buy at a discounted price. Plus, I've spied some seriously good beauty and fashion deals that I intend to make the most of. "
Yes, the beloved Dyson Airwrap I.D Is now in the Amazon Prime Day sale!
Comfortable, chic and a fashion person favourite.
Black is a failsafe option for luggage.
Grace Lindsay, Junior Beauty Editor
"I always rely on Prime Day to stock up on a selection of tech and beauty essentials, and this year I'm looking for a real standout LED face mask. Alongside, it's the perfect time to restock my beauty shelves everyday essentials, and maybe a fashion hero or two.."
I'm ready to up my skincare game and CurrentBody's mask comes highly rated by our own editors.
Whether you have generally dry skin, or are looking to rehydrate in the cooler months, Medik8's deeply nourishing cream will rise to the occasion.
With 22 different brushes for all application techniques, this is a beauty bag essential.
Poppy Nash, Managing Editor
"I've moved house this year, so I'm using Prime Day as an excuse to purchase pieces that have long been on my wish list for my new home. I've got my eye on a new coffee machine (good coffee is a must in my household), an air fryer and even a hoover! It might not be glamorous, but that doesn't mean I'm not very excited to invest in items I know will be used daily for years to come."
Chic and practical, this elegant addition to my kitchen is ready to take on the challenge of early mornings.
Take it from me, an air fryer will change your kitchen game.
Everyone raves about Dyson hoovers, and I plan on making the most of the Amazon Prime Day sale by investing now.
Humaa Hussain, Junior Branded Content Editor
"This year I’ve been focusing on my health and keeping active, so for Prime Day I’m planning to snap up some fitness deals. I have my eye on a treadmill to ensure I get my steps in and a pair of wireless earbuds so I can listen to my online workouts even when my housemate is hoovering. I’m also in the market for a new pair of running trainers but have been holding off to scoop up a great deal, which I’ve now found. Finally, I’m a water bottle girly—wherever I go, I have a huge bottle to hand. This one is already mine but you can now get it for less."
If you're looking for wireless earbuds that offer excellent sound quality and noise cancellation.
A stylish pair of trainers that can bring a relaxed edge to tailoring, dresses and more.
Personally, I'm more inclined to get my runs done from the comfort of my own home. The display shows the stats of my workout, or can connect to my phone.
Georgia Seago, Copy Editor
"I have psoriasis, and after lots of research, I’m about to make some changes to my diet and lifestyle in a bid to heal my skin. I’ll be taking advantage of Prime Day to stock up on all the supplements, superfood powders and bodycare products I need to set me on the right track."
Our entire team rave about this CeraVe cleanser.
Simply pop a scoop in a glass of water and let these greens work their magic.
I've been saving up for an at-home hair removal device to get that smooth feeling in comfort, and this Philips highly rated device is now 23% off!
Natalie Munro, News Writer
"My Amazon wish list has been prepped and ready for October Prime Day for a while. At the top is a sturdy steamer. I'm the type of girl to leave the house with creased clothes, simply because I'm very lazy, but my fellow editors have told me that a steamer will change the game and make me look instantly put together. I'm also in need of an iPad upgrade so I'll be saving on that during Prime Day, too."
Steamery is a brand that many fashion people turn to for their staple steamer, and the Amazon reviews confirm how easy it is to pack for holidays, too.
It's rare to see Apple products on sale, so if you're considering getting an iPad this year, it might be worth making use of this deal.
Everyone I speak to is so impressed with their ring doorbells.
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