I Spent Hours on Etsy and Found All the Cutest Hidden Gems

In case you haven't heard, Etsy sales blew up last year during the peak of the pandemic, but as Bloomberg reported, the retailer's popularity is "no flash in the pan." New customers continue to flock to Etsy, so I thought it was high time to do a roundup for our readers.
I decided to focus on my two favorite Etsy categories: jewelry and home items. Of course, I made sure to include a wide range of styles, from cutesy to sleek and everything in between. Yes, some people love an adorable homemade item, but I'm well aware that others might prefer something more minimalist and grown-up. With that in mind, I sourced a mix of earrings, rings, necklaces, vases, candles, lamps, and more, all from the best small businesses on Etsy.
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Next, Jennifer Aniston and J.Lo both wore the denim trend I'm replacing skinnies with.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.