25 Editor-Approved Beauty Products I Always Buy on Amazon
Over the years, I’ve tried out hundreds of beauty products. As an editor, many land on my desk when new launches are released, while I seek out others on my own if they’re recommended by trusted friends in the fashion and beauty industries. Many inevitably don’t live up to the promises printed on the bottle—no, there are few things that are actually going to make me look five years younger.
However, there are also products that live up to their claims, and they quickly earn a permanent place in my beauty routine. Of the many products I’ve tested, the 25 ahead have earned my editor stamp of approval—and you can order each of them straight from Amazon. From products for sensitive skin to my favorite candle to the affordable makeup remover I’ve been using for years, these are products I always recommend to my friends. Go on to see why these 25 beauty products are on my must-buy list.
I’ve been using this retinol from facialist Shani Darden for years. It helps to make skin texture more even and diminish fine lines, but the gentle formula is perfect for sensitive skin.
When I put on makeup, I typically wear a cat eye, so I’m always experimenting with new liquid liners. This one from Pat McGrath is a recent favorite. I love that there are two tip sizes that allow you to draw thin or thick lines.
Next, discover Black-owned beauty brands we love and support.
This post was published at an earlier date and has been updated.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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