The Amazon Black Friday Sale Has Officially Started—Here's Everything I'm Buying

The biggest shopping day of 2024 is officially here, and as a shopping editor, I'm ready to press the buy button on all the chicest items I've been adding to my Amazon cart this week. If you're anything like me, you'll make the most out of the massive discounts and deals on Black Friday. I'll be diving in and buying everything I have on my wish list—from comfy sneakers to cozy sweaters—and getting my hands on all the holiday presents I plan to gift everyone with this festive season.
If you need some shopping inspiration for what to buy on Black Friday from Amazon, keep scrolling as I share my edit of must-have items worth shopping during the sale.
Stylish Basics
Shoes & Accessories
Holiday Gifts
This story was published at an earlier date and has since been updated.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Better Than Ballet Flats (and Loafers): The Shoe Trend It Girls in NYC and Paris Will Be Wearing This Fall
They're classic but fresh at the same time.
-
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else Does
Run, don't walk.
-
Forget Parisian Style—Every Chic Person Is Wearing This Fall Aesthetic Instead
Chic, charming, and calming.
-
I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds From Nordstrom, Zara, and H&M
Did I mention they're under $250?
-
Sorry to My Classic Black Shoes, But This Printed Shoe Trend Is Defining Fall 2025
Spotted on fashion people in Venice, NYC, and Copenhagen.
-
Old Navy Just Launched Its New Fall Handbag Collection—and It Looks Rich
Soft faux suedes and sophisticated silhouettes.
-
I Live in Murray Hill—Here Are the 8 Places I Like to Shop for a Fashionable Fall Closet
Stylish sweaters and suedes ahead.
-
I Just Spent Hours Scrolling Saks—25 of the Chicest Pieces I'm Eyeing for Fall
My September wish list.