Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.
On my job's long list of perks, getting to test and review beauty products every week ranks pretty high. Beauty editors spend several hours a day reading product descriptions, swatching formulas on the back of our hands, and scrolling through viral videos to find the next big makeup hack. But our work isn't done once the product is tested—using research and our gift of gab, we also rant and rave about the products dominating our feeds for your reading pleasure. This time around, I enlisted nine editors to test-drive Westman Atelier's Baby Cheeks Blush Stick ($48) and let you know if it actually lives up to the hype.
Gucci Westman, founder of Westman Atelier, says, "Blush is like an accessory," and I couldn't agree more. When your face is missing that natural flush of color, blush steps in and elevates the look. This creamy, multi-purpose formula is available in nine shades—just enough to match the many looks you'll embody this summer. It can be used on both your cheeks and lips, and it's infused with hydrating ingredients like jojoba seed oil and raspberry leaf stem cell extract. This blush also uses biomimicry pigment technology to increase color payoff and ensure that your blush stays on, even after a long day. One of my biggest qualms with blush sticks is that they can lift the pigment of your base products when applied directly to the skin, but that's not the case with this formula. It layers beautifully over powder and liquid products and gives a buildable yet healthy glow. Our editors tested a variety of shades and gave their no BS, honest reviews below.
"Can I let you in on a little secret? I've never really been a blush girl. Maybe it's because I have mild rosacea or tend to flush easily, but if I had to choose between blush and bronzer, bronzer wins every time—sacrilegious, I know. That being said, the Westman Atelier Blush Stick in the shade Mimi has earned a permanent place in my makeup bag. The formula is everything you want in a cream blush: Velvety, effortlessly blendable, and perfectly buildable. I've been applying it on the bridge of my nose and underneath my eyes to mimic the look of gently sun-kissed skin." — Emma Hughes, social media editor
"Blush is the most important step in my makeup routine. If I'm being honest, I feel pretty naked without it. So my makeup cabinet is filled with liquid, cream, powder, high-end, and drugstore formulas that I keep on rotation. It's safe to say that I'll be adding this one to the lineup. It really is as natural as it claims to be, with the ability to increase the pigment as needed. Natural cream blushes typically don't have as much staying power as I'd like, but this one stayed on my cheeks after about 12 hours of wear. Not to mention the shade Poppet—a gorgeous hot pink—looked incredible on my melanated skin. I'm impressed!" — Aniyah Morinia, beauty editor
"Like Emma, it's taken me a while to get into the blush game. Growing up as a competitive dancer, I used and abused blush and always hated the way it looked on me. But as I've gotten older and the beauty world has become blush-obsessed, I've been forced to face my rouge repulsion—but I've truly turned over a new leaf with cream blushes, especially when they're like this formula. This Westman Atelier blush doesn’t just wear beautifully on the skin; the product itself is a thing to marvel at. The packaging feels like a paperweight, and the color inside is rich, vibrant, and totally buildable. Though I don't see myself packing on this rosy shade to stage level, I'm definitely keeping it in my summer rotation for cutesy sunburnt cheeks, sans the sunglasses lines and pain." — Alyssa Brascia, associate beauty editor
"I'm a huge fan of cream blushes, and I almost always prefer them over powdered ones, so I jumped at the opportunity to test out Westman Atelier's. I decided to use the shade Mimi, which is admittedly a little lighter than what I normally go for, but I was pleasantly surprised by how buildable it was. I love that this gives me a sun-kissed look and a dewy finish without making my skin look oily. The packaging is super sleek, and I appreciate the fact that it has a magnetic cap so there's no chance of it coming off and getting things dirty in my makeup bag. This will definitely be my go-to blush for future vacations." — Sabrina Talbert, assistant beauty editor
"IMO, no makeup look is complete without blush, whether I'm doing full glam or a light beat. It just adds so much warmth and dimension to your face, bringing everything together in a really beautiful way. I typically go for cream or liquid blushes in deep berries and dark mauves, so I opted for the shade Bichette—and I couldn't have made a better choice. It glided on so smoothly and blended into my skin effortlessly, defining my cheekbones with a gorgeous, natural-looking flush of color. It can be hard to find a cream formula that retains its pigment after being blended out, but this one beat the odds. This just might be my favorite addition to my ever-growing blush collection." — Sahara Clement, branded content copy editor
"I love a good cream blush. I normally gravitate towards baby-pink and dusty-rose shades, but I've recently tested out some bolder colors, including fuchsia, berry red, and my new favorite, soft mauve. Specifically, the shade Garçonne from Westman Atelier. I had high expectations given the hype surrounding the brand (and the price point), and it didn't disappoint. Everything about it feels so luxurious—from the creamy, highly pigmented formula, right down to the magnetic packaging. I applied it on my cheeks and nose for a natural sun-kissed flush, and even added some on my eyelids to tie the look together." — Emma Walsh, beauty editor
"Lately, I've been loving any products that can help me pull off a dewy, natural-looking flush without feeling like they just sit on my skin. I've been a longtime fan of this blush because it does an amazing job of giving my deep complexion more color and dimension while also melting into the skin for a gorgeous blend. This was the first time I tried Bichette, and I'm absolutely obsessed with it! It has such a nice finish, and happens to be the perfect shade of red for my skin tone. I literally can't think of any other blush that pulls off the same look!" — Maya Thomas, associate beauty editor
"I'll cut right to the chase: I love Westman Atelier's Baby Cheeks Blush Sticks. They're creamy and melt into the skin, making the blending process almost entirely effortless. Plus, the shades are on point and deliver a flush that never looks heavy, unnatural, or obvious. While the shade Dou Dou (warm rose) is my all-time favorite, I recently tested Petal, and I loved that one, too. It's a softer, subtler take on Dou Dou's true rose color. I plan on keeping both as permanent parts of my blush collection." — Kaitlyn McLintock, beauty editor
"I've previously glazed my cheekbones with Petal, the brand's dusty-rose pigment, so I decided to tiptoe outside my comfort zone with Chouchette, a soft, peachy pink. I'm beyond glad I did—it's as if this blush shade was tailor-made just for me. The peach hue melts into my cheekbones for a healthy, effortless, rom-com flush. I knew I'd adore the actual formula given my obsession with Westman Atelier's Face Trace Contour Stick, which has a similar buttery texture (if you have yet to experience the cheekbone-snatching magic, this is your sign to try it!), but Chouchette is so freaking pretty that it might just become my new hero. Trust, I haven't worn another blush since receiving my sample." — Jamie Schneider, senior beauty editor
