Beauty
Because fashion girls love beauty, too. Find every essential you need for the most stylish hair, skin, makeup, and nails.
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Sephora's Beauty Director Just Gave Me the Best Hacks for Y2K Model Makeup (Plus What Not to Do)
The last tip was the most life-changing yet.
By Alyssa Brascia
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1998's Practical Magic Is a Crash Course In Whimsigoth Beauty, And I'm Taking Notes
Consider us enchanted.
By Maya Thomas
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Bella Hadid Is Honey Blonde! See the Hair Color Set to Inspire 1000 Salon Appointments
It's giving summer in the South of France.
By Kaitlyn McLintock
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This French Perfume Makes Me Smell Like a Delicate Water Nymph (and It's Only $65)
I'll be wearing it until further notice.
By Kaitlyn McLintock
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Lana Del Rey's Go-To "Glow Balm" Is on Sale at Nordstrom RN
It makes the skin look angelic.
By Kaitlyn McLintock
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Dior Just Opened a New U.S. Flagship Store, and It's Every Beauty Lover's Dream Come True
Calling it "chic" is an understatement.
By Kaitlyn McLintock
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Yes, You Can Actually Do Your Own Wedding Makeup—Every Single Step From a Newlywed Celebrity MUA
It's surprisingly simple.
By Alyssa Brascia
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Berry Girl Summer Is Upon Us—Makeup Artists Say These Juicy Looks Suit Every Skin Tone
For your summer mood board.
By Shawna Hudson
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Meet Madecassoside—the Trending Ingredient That Soothes, Hydrates, and Protects Sensitive Skin
It's beauty's next big thing.
By Kaitlyn McLintock
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Korean Eye Creams Are Elite—I Asked 3 Beauty Experts to Share Their Favorite Ones
Here's where you'll find your new favorite one.
By Kaitlyn McLintock
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3 of My Favorite Tom Ford Fragrances Are (Majorly) On Sale During Nordstrom's Half-Yearly Sale
They're up to $95 off for a short time...
By Kaitlyn McLintock
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I'm a Self-Tan Savant—the Unexpected Mistake You're Making and 5 Tips for a Sun-Kissed Glow
Plus, shop this brand's just-launched SPF oil.
By Emma Walsh
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I Needed a Skincare Reset in My 40s—Here’s What a Celebrity Esthetician Recommended
I'm trusting Renée Rouleau with my over-40 skin.
By Marie Lodi
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Bella Hadid Has a Genius Tip for Styling Slicked-Back Buns Sans Gel, so I Tried It
You're going to want to see this.
By Jamie Schneider
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Injectable Hydration Is Apparently a Thing—Here's What It Did to My 40+ Year-Old Skin
What it's really like getting a SkinVive treatment.
By Marie Lodi
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Retinol Irritates My Sensitive, Acne-Prone Skin, so I Tried This Shockingly Good Alternative Instead
My sensitive-skin girlies will love it.
By Shawna Hudson
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F1 Academy Driver Lia Block Spills All Her Beauty Secrets
As it turns out, fast cars and skincare go hand in hand.
By Sabrina Talbert
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Can This Popular Skincare Ingredient Boost Hair Growth? Here's What Experts Say
Don't sleep on it.
By Shawna Hudson
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Chanel's In-House Perfumer Told Me All About the New Fragrance That Evokes Joy and Optimism
And how to get his job.
By Erin Fitzpatrick
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The Draped Bob Is the Summer Haircut Trend Every Cool Girl Is Suddenly Getting
Experts adore the lived-in look.
By Mica Ricketts
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This Floral-Citrus Note Evokes an Expensive Italian Villa, and It's in All of My Favorite Perfumes
Breathe in, breathe out.
By Kaitlyn McLintock
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We're Beauty Editors—Of Course We Created a Master List of Beloved Lip Oils
These glossy options tick every box.
By Jamie Schneider
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The Best Skincare Products of 2025
By Kaitlyn McLintock
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The Best Makeup of 2025
By Erin Jahns
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The Best Hair Products of 2025
By Jamie Schneider
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The Best Beauty Tools of 2025
By Maya Thomas
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The Best Bodycare Products of 2025
By Alyssa Brascia
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The Best Nail Products of 2025
By Maya Thomas
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The Best Fragrances of 2025
By Alyssa Brascia
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The Who What Wear 100 Beauty Awards 2025
Welcome to our annual awards featuring the 100 best beauty products across every category.
By Who What Wear