Who What Wear's Next in Beauty Judges Have Just Been Announced

After months in the works, Who What Wear's third annual beauty awards, Next in Beauty, is now live and open for entries. And now, we are pleased to announce our stellar lineup of judges. You have until 26th June 2025 to enter your brand's products to ensure they are in the running. And who wouldn't want their products to get into the hands of our incredible judges?

Including experts from every facet of the beauty industry, Next in Beauty judges run the gamut from celebrity makeup artist and nail pros through to revered dermatologists and doctors. We have a roll-call of modern influencers whose recommendations on Instagram and TikTok can put key products on the map, and of course, our network of contributors and in-house editors will also take to the testing zone to try out all of the amazing products that are already filtering in.

Want to know more about the awards? Read on…

What’s new and next in Beauty? Who What Wear UK is on the search, and you have the chance to provide the answers. Future-facing formulas and trailblazing brands are at the heart of Who What Wear UK’s Next in Beauty Awards. On a daily basis, our editorial team celebrates (and tests) products that work hard for the money, and we're incredibly fussy about what we recommend to you, our dear readers.

We’re providing the opportunity for brands, big and small, to enter into a number of categories that span from brand-building accolades to prime product endorsements. Products must be available to buy in the UK or due to launch in the UK within 2025, and you can read up on the categories, requirements and entry process via our Next in Beauty microsite.

Our prestigious list of winners will be crafted by an esteemed and trusted panel of editors, influencers and experts that will rigorously put every single product to the test. We're aiming to lift up the brands and products that we believe are cult classics in the making, ensuring that your beauty cabinet is stocked with only the best of the best.

The winners will be announced in late October through a series of content and social activations, as well as an exclusive event, so stay tuned and tell your beauty-loving friends all about it!