Sorry, Gen Z—This Millennial Makeup Trend Was All Over the Fashion Awards Red Carpet

As myself and the Who What Wear UK team have been keeping a close eye on the Fashion Awards 2024 red carpet, and as a beauty editor, it's clear that one beauty trend is having a huge moment at the ceremony—and that's winged eyeliner.
Winged eyeliner has long been an iconic eye makeup look, however, TikTok has been deeming it a signature hallmark of millennial makeup (you guessed it—right next to side partings and skinny jeans), falling out of favour for the soft, smoked-out wing that Gen Z are opting for instead.
But, if the 2024 British Fashion Awards are anything to go by, the sharp flick of a liquid liner is making a resurgence, with the fashion set and celebrities such as Rihanna and Jourdan Dunn choosing to wear it on the red carpet. In fact, I'd argue that this classic look remains as timeless as ever.
Ready to embrace your winged eyeliner era? Scroll ahead for the chicest winged eyeliner looks we've spied at the Fashion Awards 2024, and the best liquid liners to ensure your wing looks sharp. And if you want to brush up on your application, here's how to do liquid eyeliner like a pro.
Along with her fringe, Simone Ashley's makeup look feels so Audrey Hepburn-coded, proving that winged eyeliner is a timeless look.
I want to copy Ashley Graham's smouldering feline flick immediately.
Rochelle Humes' dips a toe in the trend with a kitten flick—so chic.
The precision of Jourdan Dunn's winged liner needs to be studied.
If Rihanna is wearing it, I'm wearing it.
I love the exaggerated wing on Daisy Ridley.
Sabrina Elba proves just how classy a subtle winged liner can be.
Ellie Goulding's reverse winged eyeliner makes a statement.
Shop Liquid Eyeliners

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.
-
I Tried a Viral Korean SPF After Billie Eilish's Aesthetician Recommended It—Spoiler Alert, I'm Obsessed
It's my new go-to formula.
-
Calling It—Addison Rae’s Pop Princess Blush Will Be Everywhere After Her New Music Video
Sabrina Carpenter and Sydney Sweeney are fans, too.
-
I Didn't Think This $12 Billie Eilish–Loved Lip Stain Could Get More Hype—Then Sofia Richie Grainge Used It
It's low effort, high impact.
-
Kylie Jenner and Billie Eilish Use the Same Strong-Hold Brow Gel, and It's Only $7 at Target
*Adds to cart*
-
Every Beauty Product Katseye Swears By for Glowing Skin and Performance-Ready Makeup
And the K-beauty favorites they can't live without.
-
From Hawaii To Samoa: Tattoos That Go Beyond Skin Deep
Five Polynesians reveal what tattoos mean to them.
-
Lana Del Rey's Go-To "Glow Balm" Is on Sale at Nordstrom RN
It makes the skin look angelic.
-
1998's Practical Magic Is a Crash Course in Whimsigoth Beauty, and I'm Taking Notes
Consider us enchanted.