Selena Gomez Just Cosigned the Unexpected Fall Lip Color Taylor Swift Has Been Wearing on Repeat
Spoiler: It's not red.


Selena Gomez is no stranger to a trendsetting beauty moment, from fuchsia eye shadow at the 2017 Met Gala to bright-blue nails. The multi-hyphenate is a refined risk-taker—something she has in common with her famous bestie, Taylor Swift.
While it's true that Swift usually sticks to her routine (a crisp swipe of black eyeliner and a blue-red lip), the singer has been switching things up as she enters an entirely new era. During the surprise announcement of her upcoming album, The Life of a Showgirl, made on an episode of the podcast New Heights, the "Love Story" songstress swapped her usual red pout for a thematic orange. She seemed to wear the warm hue again in her internet-breaking engagement photos with Travis Kelce, which she paired with equally chic "naked" engagement nails. Now, it appears that Gomez has put an official stamp of approval on her friend’s clementine look.
The Rare Beauty founder posted a series of photos from her Allure cover shoot on Instagram yesterday, wearing a bright-orange lipstick dubbed On the Runway from Hung Vanngo Beauty, her longtime makeup artist's eponymous, brand-new beauty brand. According to the editorial credits, Vanngo completed the "Love You Like a Love Song" singer's look in true Selena Gomez fashion: with Rare Beauty's Kind Words Lip Liner in Wise and Creative.
While you might not be able to shop her exact vivid shade at Sephora yet, we found several citrusy look-alikes that will give you Swift's and Gomez’s bestie-approved lip look as this trend ascends before fall.
Gomez's lip look includes a pillowy matte finish, but this glossy Chanel lip balm leaves a hydrating, glossy look. However, both colors are quite similar. This bright shade offers buildable coverage for a light wash or a bold hue with extra swipes (three for max coverage). Its shea butter– and olive fruit oil–packed formula relieves chapped and dry lips with each pass.
For a more budget-friendly and everyday option, this rusty-orange lipstick from e.l.f. Cosmetics in Terracotta Rose is a great way to dip your toe in the orange-lipstick trend. Swift wore a similar nude-orange lipstick to the 2024 VMAs, and we think this satin-finish stick could be a good color match at a reasonable price. Plus, it's packed with moisturizing ingredients like squalane, marula oil, and jojoba esters for comfortable wear.
If you want something super similar to Gomez's shade, this Hermès hue is almost a dead ringer. The color looks stunning when layered against a deeper lip liner, and it offers a similar matte effect to the Hung Vanngo Beauty lippie. The formula is also confusingly hydrating despite its velvety finish.
That's not where the orangey lip picks end. Keep scrolling for more celeb-inspired lipsticks, balms, glosses, and more, with prices starting at just $8.
We'd be remiss to forget Dior's iconic lip oil in this delightful orange.
Prefer a lip stain instead? This blood orange from Sephora Collection will leave your lips perfectly painted for up to 10 hours.
Perfect for summer-to-fall outfits.

Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has nearly three years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity fashion roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. Brascia has personally tested more than a thousand beauty products, so if she’s not swatching a new eye shadow palette, she’s busy styling a chic outfit for a menial errand (because anywhere can be a runway if you believe hard enough).
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