Carrie Bradshaw (I Mean, Sarah Jessica Parker) Just Posted This TikTok-Viral Lip Product on Her IG

I know Sarah Jessica Parker isn't *actually* Carrie Bradshaw, but she might as well be. In my mind, she's similar to her iconic Sex and the City character. There's the individualistic fashion sense, a love of NYC, and impeccable taste in beauty products. Okay, that last one might be a bit of a reach. Bradshaw doesn't spend much time discussing beauty on the show, but Parker, on the other hand, well, she just took to Instagram to post about a TikTok-viral lip product. And when I say that, I mean it. It's incredibly popular online, so much so that one sells every six seconds. Ahead, see the exact product that earned SJP's seal of approval.
Tarte's Maracuja Juicy Lip Plump
Here's the product in question that SJP posted a video of on her Instagram. In the caption, she wrote, "I am not an influencer. I am just the appliquée," tagging makeup artist Elaine Offers Woulard, who was the "connector" between her and the product. It seems she learned about it while on the set of And Just Like That…
The Maracuja Juicy Lip Plump is unique in that it has a do-it-all formula. It's one part plumper, one part balm, and one part gloss. Think cushiony, colorful, glass-like lips in one swipe. And thanks to a 10+ superfruit formula spiked with hyaluronic acid, it's actually good for the lips, moisturizing them like a charm.
There are so many shades to choose from. Below, see seven favorites.
Shop More Shades

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
-
Hailey Bieber and Kourtney Kardashian Just Cosigned Summer's Juiciest Nail Trend
Yellow nails are having a moment.
-
Celebrating the Beauty Legacy of Clueless 30 Years Later
Explore the exact hair and makeup staples used on set.
-
Gabbriette Swapped Concealer Lips for the Off-Season Combo That Weirdly Works for Summer 2025
We're dying to try it.
-
Lola Tung's TSITP Premiere Look Was Smoky, Sultry Perfection—Every $15-and-Under Item She Wore
Shop them here.
-
Spotted on Sabrina Carpenter's Nightstand: The High-Tech Tool That Gives You Butter Skin (I Can Attest)
The hype is real.
-
I Just Found Out Anne Hathaway Uses This Luxe, Skin-Sculpting Cream—Now I Want to Buy It in Bulk
A celeb skin staple, revealed.
-
Not Black, Not Brown: The "Polarizing" Mascara Color Dua Lipa Inspired Me to Wear All Summer
Kiss the basics goodbye.
-
Sabrina! Charli! Rihanna! These Celeb-Inspired Nail Colors Are Too Good to Pass Up for Prime Day
Celebrity shades at sale-rack prices.