Kendall Jenner Just Introduced Us to the $10 Liquid Blush That Everyone Will Want This Spring

Few beauty mavens in our orbit make a move without us knowing about it. Take Hailey Bieber and her sumptuous Rhode Lip Peptides, Selena Gomez and her classic manicures, Kendall Jenner and, well, everything.

We’re eagle-eyed on our favorite trendsetters, which is why we couldn’t help but notice one spring-ready detail of the supermodel’s latest glam—a glowing, expensive-looking flush that we initially assumed came with an extravagant price tag but turned out to be a drugstore must-have. Introducing the L'Oréal True Match Lumi Le Liquid Blush, the culprit behind Jenner’s ethereal glow (and an item that’s soon to be in the shopping carts of every in-the-know beauty lover). Plus, we have a little secret: it’s on sale for just $10 if you buy it right now.

Jenner, 29, graced the red carpet at the Oscars Vanity Fair After-Party wearing an archival lace Mugler dress and ultra-glossy, blunt bob, but we were focused on her effortless glam. Her eyes, lips, and skin were kept classic to enhance her naturally wide orbs, plump pout, and glowing skin—just with a carnation pink touch courtesy of this liquid blush along the highest points of her cheeks.

Celebrity makeup artist (and one of Jenner’s go-tos) Mary Phillips crafted the star’s after party look entirely from L’Oréal beauty products, utilizing 19 skincare and makeup picks that you can find on the shelves of any Target, Ulta, or Walmart, to name a few. “For Kendall, I wanted to create a cool, sultry beauty look,” Phillips said in a press release, opting for glow-enhancing products over anything too matte.

All you need is one to two drops of this buildable blush to achieve a featherlight flush. The easy-to-blend formula makes it easy to swirl the pigment into your skin with a brush or something as simple as your fingertips. It’s easy to achieve more of a statement shade by going in with a few more dots to intensify the color, repeating until you have just the right amount of pigment. You can also create a custom shade by layering another hue on top, as the luminous formula comes in six warm shades—from shimmery cherry colors to radiant corals.

It seems that the viral blush crush of 2024 is here to stay, with bright pinks and trendy peach shades bubbling back up to the surface with the impending arrival of spring. We’ve previously fallen for other drugstore blushes like the E.l.f. Cosmetics Putty Blush and the Wet N Wild $4 MegaGlo Stick, but we know this luminous L’Oréal pick with luxe results is going to be flying off the shelves soon enough.

Add this on-sale sellout risk to your cart before BlushTok gets ahold of it, and then shop the key players from Jenner’s drugstore beauty after-party look from just $6.

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