I'm Using Taylor Swift's Album Announcement as an Excuse to Shop Her 2 Signature Scents

It’s been a big week for Taylor Swift fans. She A) appeared on the Kelce brothers’ podcast, New Heights, B) announced her 12th studio album, The Life of a Showgirl, and C) released the track list, including the titular song, which features Sabrina Carpenter. It’s more content than she’s given us in months, or at least since her Eras tour wrapped back in December, and Instagram is popping off accordingly.
While I’m certainly looking forward to new music (her album drops on October 3, so mark your calendars), I’m still thinking about another T. Swift detail I learned this week—that is, the exact perfume she wears. And, no, neither one is a Taylor Swift original (throwback to two of her mid-2000s scents: Wonderstruck and Wonderstruck Enchanted). According to Allure, Swift wears two designer scents. One is a light, sweet, floral fragrance, and the other is a sultry, woody scent.
First, here's a look at the new album cover. At least in this picture, it looks like Swift swapped her signature matte red lipstick for a glossy berry-pink color. She paired the new lip look with rosy blush and smoky brown eye shadow.
First, Viktor & Rolf Flowerbomb Eau de Parfum
Fragrance family: Floral
Key notes: Vanilla, rose, jasmine, orange blossom
The first fragrance that Swift reportedly swears by is Viktor & Rolf’s iconic Flowerbomb Eau de Parfum. Light, floral, and traditionally feminine, this scent features notes like vanilla, rose, jasmine, and orange blossom. It’s a “garden party” in a bottle, and if I had to associate it with a specific album or era, it would either be Speak Now or Lover (IYKYK).
Tom Ford Santal Blush Eau de Parfum
Fragrance family: Woody
Key notes: Cinnamon bark oil, ylang-ylang, Australian sandalwood
We've previously reported on Swift's other favorite fragrance: Tom Ford’s Santal Blush Eau de Parfum. This iconic scent is warm, sultry, and woody, featuring notes of cinnamon bark oil, ylang-ylang, and Australian sandalwood. If I had to associate this one with a specific album or era, it would be a three-way tie between Folklore, Evermore, and Midnights. Again, IYKYK.
Shop More Taylor Swift–Approved Beauty Products
Swift famously wore these glitter freckles to a Chiefs-vs.-Saints game.

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
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