I Just Found Out Taylor Swift Has 2 Signature Scents

published 14 August 2025

It’s been a big week for Taylor Swift fans. She A) appeared on the Kelce brothers’ podcast, New Heights, B) announced her 12th studio album, The Life of a Showgirl, and C) released the track list, including the titular song, which features Sabrina Carpenter. It’s more content than she’s given us in months, or at least since her Eras tour wrapped back in December, and Instagram is popping off accordingly.

While I’m certainly looking forward to new music (her album drops on October 3, so mark your calendars), I’m still thinking about another T. Swift detail I learned this week—that is, the exact perfume she wears. And, no, neither one is a Taylor Swift original (throwback to two of her mid-2000s scents: Wonderstruck and Wonderstruck Enchanted). According to Allure, Swift wears two designer scents. One is a light, sweet, floral fragrance, and the other is a sultry, woody scent.

Taylor Swift's new album cover: The Life of a Showgirl

First, here's a look at the new album cover. At least in this picture, it looks like Swift swapped her signature matte red lipstick for a glossy berry-pink color. She paired the new lip look with rosy blush and smoky brown eye shadow.

First, Viktor & Rolf Flowerbomb Eau de Parfum

Viktor & Rolf

Flowerbomb Eau de Parfum

Fragrance family: Floral

Key notes: Vanilla, rose, jasmine, orange blossom

The first fragrance that Swift reportedly swears by is Viktor & Rolf’s iconic Flowerbomb Eau de Parfum. Light, floral, and traditionally feminine, this scent features notes like vanilla, rose, jasmine, and orange blossom. It’s a “garden party” in a bottle, and if I had to associate it with a specific album or era, it would either be Speak Now or Lover (IYKYK).

Tom Ford Santal Blush Eau de Parfum

Tom Ford

Santal Blush Eau de Parfum

Fragrance family: Woody

Key notes: Cinnamon bark oil, ylang-ylang, Australian sandalwood

We've previously reported on Swift's other favorite fragrance: Tom Ford’s Santal Blush Eau de Parfum. This iconic scent is warm, sultry, and woody, featuring notes of cinnamon bark oil, ylang-ylang, and Australian sandalwood. If I had to associate this one with a specific album or era, it would be a three-way tie between Folklore, Evermore, and Midnights. Again, IYKYK.

Shop More Taylor Swift–Approved Beauty Products

PAT McGRATH LABS

LiquiLUST: Legendary Wear Matte Lipstick in Elson 4

We're 99% sure this is Swift's go-to red lipstick.

Pat McGrath Labs

Legendary Longwear Lip Pencil in Elson

Don't forget the matching lip liner.

Fazit

Glitter Freckles

Swift famously wore these glitter freckles to a Chiefs-vs.-Saints game.

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Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.