This Is How Cool Girls Will Be Dressing for Fall

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Independent clothing brand AYR has always been a go-to resource for the effortlessly stylish sect. Its year-round staples (yes, AYR stands for All Year Round) seamlessly mix and match with just about everything you own, and they fit equally well. Not to mention the label just secured some major funding ($5.5 million, to be exact) from investor Dutch Fashion LLC, which owns brands like Equipment and Current/Elliott.

So when AYR sent us a sneak peek of its new fall lookbook, we couldn’t help but be overrun with excitement. The collection is particularly exciting due to the addition of non-denim pants, including a pair of gauchos and cropped wide-leg trousers. Co-founder and creative director Jac Cameron drew creative inspiration from the work of Alexander Calder and Barbara Hepworth, who “gave way to the notion of delicately suspended shapes and moving sculptured garments. Structure comes from the form of internal construction and superior finishing of blazers and gaucho pants, but the overall feel is more fluid than season’s past,” Cameron told us in an email.

See below to browse through AYR’s autumn offerings, and also for some really amazing outfit ideas we suspect you could make great use of. Also, don’t forget to head over to shop AYR’s latest arrivals once you’re done!

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(Image credit: Courtesy of AYR)

A sweater-and-skirt combination never fails. Accessorize with short socks and loafers for an extra-adorable touch.

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(Image credit: Courtesy of AYR)

A wardrobe of white, gray, and black is so chic.

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(Image credit: Courtesy of AYR)

A turtleneck and relaxed pants make an effortless duo.

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(Image credit: Courtesy of AYR)

Everything is easier when you have versatile separates in tow.

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(Image credit: Courtesy of AYR)

Go the Parisian route with a roomy jacket.

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(Image credit: Courtesy of AYR)

No need to borrow from the boys. This cool blazer was made solely for you.

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(Image credit: Courtesy of AYR)

We love how effortless a crisp button-down and wide-leg trousers look together.

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(Image credit: Courtesy of AYR)

Test out a bold outerwear piece with neutral separates.

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(Image credit: Courtesy of AYR)

Hop aboard the utilitarian-inspired train for fall with these simplified cargo pants.

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(Image credit: Courtesy of AYR)

For the skinny-jean lover.

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(Image credit: Courtesy of AYR)

An open robe coat styled with a simple slip dress is enduringly romantic.

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(Image credit: Courtesy of AYR)

We think every woman should own a camel coat—why not make it this one?

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(Image credit: Courtesy of AYR)

Look at those layering skills!

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(Image credit: Courtesy of AYR)

Permission to wear white during fall: granted.

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(Image credit: Courtesy of AYR)

Soften an all-black look with white sneakers.

Check out more new stuff over at AYR.

Nicole Kliest
Nicole Kliest
Freelance Contributor

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)

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