Bondi-based brand, Avenue the Label, isn’t just a cool accessories label, but it’s also supporting an important initiative. From now until March 13, $5 from every sale will be donated to the Cancer Council Australia. With a vision for a “cancer free future”, the organisation funds everything from research about the disease to support for cancer patients.
While the fashion-forward caps have us reaching for our credit cards based on style alone, this contribution to the cause only cements Avenue’s central idea of ‘Shade Made With Love’.
The brand’s Australian-born designers were raised with an awareness about sun protection, so to see them advocating for it through their work is inspiring. It’s no secret that we could all be a little more aware when it comes to cancer prevention. Thanks to Avenue, it’s now possible to be both sun-safe and stylish on a beach day, all while supporting an important organisation. Shop the look below.
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