Who What Wear

The Ultimate New-In Edit

Looks we love.

By Who What Wear

5 Breakout Performances We Can't Stop Talking About This Fall

Meet five of Hollywood's most exciting up-and-coming names.

By Who What Wear

Fashion People Are Looking to This Heritage Brand for Their Coats This Season

Chic pieces ahead.

By Who What Wear

These Fashion-Forward Puffers Make Cold-Weather Outfits Look Chic

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The final layer of your winter look.

By Who What Wear

Confirmed: This Is the Perfect Finishing Touch to Your Chic Fall Outfits

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The most timeless accessory.

By Who What Wear

20 Years Later, We're Still Quoting Mean Girls—SHEIN's Iconic Collection Is "So Fetch"

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Featuring one of everything pink.

By Who What Wear

I'm Already Planning My Winter Wardrobe—37 On-Trend Finds I Bookmarked

From luxe eveningwear to sporty loungewear.

By Who What Wear

I Scrolled Through Hundreds of Fall Arrivals to Find the 48 Most Noteworthy for You

Who's in the mood to shop?

By Who What Wear

Nostalgic, Cute, and Fun: The SpongeBob & SHEIN Fall Drop Is Worth Your Attention

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"Who lives in a pineapple under the sea?"

By Who What Wear

FYI: Fashion Editors Will Wear These 3 Jewelry Trends on Repeat This Fall

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Bling-bling.

By Who What Wear

Calling All Gen Zers: Your On- and Off-Campus Fall Wardrobe Checklist Is Here

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Take notes.

By Who What Wear

The Fall Issue: Your Guide to What Matters in Fashion and Beauty Right Now

Featuring an interview with Jodie Turner-Smith, a spring shopping trend guide, beauty features, and more.

By Who What Wear

Tommy Hilfiger’s Fall Collection Is Here—And We Can’t Stop Talking About It

Prep, but better.

By Who What Wear