Fashion Girls Are Spending $2.5 Billion on This Cult Retailer

Pop quiz: How much money have you spent online shopping in the past 12 months? And how much did you specifically drop on ASOS items? If you're anything like us, the answer to both questions is a lot. As it turns out, we're definitely not alone when it comes to the latter. Business of Fashion reported on the latest sales figures from ASOS, and the numbers are staggering.
According to the report, ASOS generated $2.48 billion in sales in the financial year ending in August, which marks a 27% increase compared to the prior year. With an almost-overwhelming selection of stylish jackets, dresses, jeans, plus-size items, and more, it's no wonder why people are hooked. Can you blame us for stocking up on ASOS's well-priced pieces year-round?
Scroll down to shop our current favorite ASOS items.
Next up, shop the $55 bag Lauren Conrad carried on the red carpet.
Opening Image: Getty Images

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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