The ASOS Midi Pleated Dress Is Back in Pink

last updated 23 August 2019

This has been the summer of the It dress, as at least once a week, we are telling you about a new dress that is making headlines. One of the first It dresses to really cause shopping chaos was a green pleated floral midi dress by ASOS. It has been restocked several times, has been re-released in many iterations, and is a firm fixture on our Instagram feeds, but we're not over this design yet. ASOS just released a Pepto-Bismol-pink version of the midi, and we're even more into it than the first. Paired with white trainers, this dress looks like it's straight from Copenhagen Fashion Week. Keep scrolling to see the cult midi and to shop the new pink version below.

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Style Notes: ASOS's insider Lotte wore the white version with trainers and a black belt bag worn across her chest.

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Style Notes: Lucy Williams wore the original green version with a leather jacket and pair of Vejas.

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Style Notes: Sara Brown styled hers for chillier days over a green ruffle blouse with a pair of white ankle boots.

Shop the Dress

ASOS

Pleated Midi Dress With Side Buttons in Ditsy Floral

Available in sizes 0 to 14.

Next up, see our edit of the It dresses that are still in stock.

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Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.