There is a certain stereotype of fashion editors that the media loves to peddle—you know the sort: glossy glamazons tottering around in sky-high stilettos, clutching an assortment of microscopic designer handbags. Well I hate to disappoint, but when it comes to accessories, specifically bags, I am boringly utilitarian, but thankfully there is one piece in my arsenal which manages to offer both form and function. Oh A.P.C Demi-Lune, how did I ever function without you?
For clarity, this is what I require of my handbags: I want something I can chuck all my stuff in, looks good with everything I own and, most importantly, something that allows me to go hands-free as I go about my day. (I haven't got time to cradle my handbag like a newborn baby whilst juggling coffees and iPhones.) I have also known that A.P.C's Demi-Lune was considered a classic in the designer bag stakes, but it wasn't until I got a gift voucher that I seriously considered the purchase.
I've always loved the distinctively Parisian appeal of the A.P.C bag, with its minimalist lines, classic colourways and discrete branding. It is also notably more affordable than many other cult designers. Yes, it's still very much an investment, but not one that will set you back four figures. I've now owned my navy blue Demi Lune for around three years now and it honestly looks as good as the day I bought it (aside from the odd barely visible scuff).
I know that taking the plunge with a premium brand can be an intimidating prospect, but trust me when I tell you, this tote will make your money back in cost per wear. Also, there's a few styles currently on sale or available on Vestiaire Collective, which has plenty of secondhand iterations if you're working with a tighter budget. (I've included a few examples below.) Scroll down to shop the style.
Shop the bag
The black is so versatile.
From the shape to the smooth tan leather, this bag is instantly recognisable.
The croc effect adds a contrasting texture to your ensembles.
A fun injection of colour.
The sleekest way to add a metallic accent.
Red accessories are trending right now.
Vestiaire Collective is a great place to find the more unique styles.
SHOP MORE A.P.C BAGS
This also has a long strap for various ways to wear.
So chic.
The mix of suede and smooth leather is so elevated.
The gold hardware is a nice touch.
This went straight on my wish list.
For those days when you need more than just the essentials, look to this chic tote.
The leather looks as smooth as butter.
An everyday companion.
Up Next: Suddenly, This Elegant Shoe Trend Is Everywhere—and Replacing My Flats
This story was originally published at an earlier date and has since been updated.
Opening image: @francescasaffari
-
Fashionphile's Done the Research: These Are the It Bags of 2025The 2025 Resale Report is here.
-
Not Ready to Let Go of Sardine Summer? This Chic Bag Launch Will Help You Carry the Vibes Straight Through FallThe first drop sold out, so these won't be around for long.
-
28 Accessories That'll Make Every Fall Outfit Look ElegantThese are the add-ons you need.
-
We Love You, Chocolate Brown, But This Is the Rich Bag Color Trend It Girls Are Wearing NowSpotted on Ayo and Kendall at the Chanel show.
-
I’m a Senior Shopping Editor—Here’s Everything I Highly Recommend Buying From the Mango SaleGet 30% off just about everything
-
I Want to Be Old Money, But I Work 9 to 5—These 23 Workbags Make Me Feel RichCarry everything in style.
-
Thanks to It Girls With Good Taste, This Anti-Trend Bag Style Is What Everyone Wants RNHailey Bieber just proved it again.
-
I'm a Stylist—These Are the Only Bags You Need for a Foolproof Capsule CollectionFrom Balenciaga to Phoebe Philo.
