While the rest of the world debates the pros and cons of TikTok versus Instagram and which social media app will ultimately prevail, we're just over here toggling between the two to bring you the latest on what's trending in the virtual fashion world. Some could say we're even a little TikTok-obsessed over here, given that we've dove into everything from the makeup trends we're inspired to try to the latest fashion aesthetic to emerge.
Today's topic of conversation? Amazon buys. I won't lie, there have been multiple occasions where a video that comes up in my For You Page inspires me to run and open up an Amazon tab in my browser. The app is low-key flooded with shopping recommendations for what to buy from the retailer and it spans everything from trendy fashion items to cult beauty buys and so much more. So in honor of Amazon Prime Day, we've rounded up the most shared clothing, accessories, and beauty products we've spotted on TikTok that are available with just one click on Amazon. Happy shopping!
In case you haven't noticed, halter tops are back.
If I had a dollar for every time this top popped up on my For You Page…
Pair these with the above halter top for a perfect summer 'fit.
Pretty 18th-century-peasant vibes.
You can never have enough good basics like this.
Found your next going-out top.
Time to hop on the tennis-skirt bandwagon.
I swear this dress trend suits everyone.
*The* swim trend of the summer, if you as us.
The glowing reviews are what really sold me here.
I have yet to see a more perfect bikini.
The famous TikTok leggings in all their glory.
For that perfect layered collar look that Emma Chamberlain put on the map.
Because retro sunglasses are trending hard right now.
Bad hair days never stood a chance.
Gold hoops make anything look that much cooler.
It's all about the colorful, Y2K-inspired jewelry right now.
It doesn't get any more summery than this.
Fact: This sunglasses shape looks good on everyone.
Because fluffy accessories are having a moment.
The perfect combination of trendy and classic.
Another fun outfit-enhancing accessory.
I can attest to the fact that this will keep your brows perfectly in place all day.
Skincare enthusiasts rave about how this affordable buy does wonders for glowier skin.
Scroll through the product reviews if you have a minute to spare. I promise that the before and after photos are worth taking a look at.
Plenty of everyday makeup tutorials incorporate freckle pens, and it always looks so effortless and sunkissed.
This French drugstore face cream is a holy-grail product for beauty insiders.
You know you've made it to skincare TikTok when you start hearing about the magic of CeraVe's simple, skin-saving products.
I'm not a morning person, but dousing my face with a dropper full of this makes it looks like I am.
I know you know, you know.
They're called "soap brows" for a reason.
I recently joined the thousands of cult fans of this blow-drying brush, and I can't speak highly enough of it.
Use this in tandem with the hyaluronic acid I mentioned above (or your favorite facial serum) to really help it sink in.
Transform your shower routine into a spa with this scalp scrubber.
It can't just be me noticing that suddenly everyone is talking about dermaplaning. I'm definitely curious.
Next: If I Could Only Use Amazon Beauty Finds for the Rest of My Life, It'd Be These
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More ComplimentsFall is in full swing.
-
These 32 Chic Zara Fall 2025 Shoe Finds Are the Key to Looking Like a Fashion Person—Good Luck Picking Just One PairPrepare for endless compliments.
-
Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 FindsSo, so good.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your BuckStellar under-$150 finds right this way.
-
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)Here's to effortless outfits.
-
Don't Blame Me If They Sell Out While You Read This—35 Chic Zara Finds That Need Your Immediate AttentionThese won't be around for long.
-
These Are the Only Labor Day Weekend Sales That Matter—Shop the Best Deals Thanks to Nordstrom, Madewell, J.Crew, and MoreSave big on fall staples.
