What's the first thing that springs to mind when you think of everyone's favourite cool girl, Alexa Chung? Perhaps it might be her stylish wardrobe or her much-copied choppy bob but, chances are, it will be that iconic slick of black eyeliner that she's never without.
Yes, Alexa sure knows how to create a beauty trademark. Since bursting onto our television screens as a T4 presenter back in 2006, the model has rarely been spotted without a retro flick of liner to define her eyes—so much so that it's now synonymous with her style.
But, what product does she swear by for creating her trademark beauty look? Turns out—it's the Eyeko Skinny Liquid Eyeliner (£16). An affordable, pen-style applicator that is jet black in colour and has a precision applicator so you can create fine lines or thick feline flicks.
"The nib on it is the perfect shape and size and it gives you control," said Alexa of her go-to beauty product.
In fact, Eyeko were actually such big fans of Alexa's trademark beauty look that they approached her to collaborate on developing the product together—so you can really trust that this has the Brit icon's seal of approval.
"I really love it—before I was using a brush and pot, but it’s so much to take with you," explained Alexa in an interview with Into The Gloss. "The pens are much better. My technique is to start with the little flicks on the outside first, and then fill it in. Sometimes, I’ll do just a tiny line for a brunch, but if I’m going out for the night, then I’ll experiment with thicker lines."
Alexa is such an eyeliner fanatic that she's even joked previously that some people think it's tattooed on. Thankfully, though, while the Eyeko eyeliner is long-lasting and smudge-proof, it's really comfortable to wear thanks the addition of sodium hyaluronate—a moisturising ingredient—within the formula. To make light work of removing it, I'd recommend using an oil-based or bi-phases makeup remover like the Glossier Milky Oil.
Keep scrolling to shop Alexa's favourite eyeliner and some of the other best formulas on the market.
The only eyeliner with Alexa's seal of approval.
Related: From K-Mids to Alexa, All Our Favourite Celebs Are Wearing Headbands
It might only be the same price as a cup of coffee but this felt tip eyeliner is seriously long-lasting—and it has the seal of approval from multiple Who What Wear editors.
Much like Alexa, my best friend is rarely seen without eyeliner—and it's always perfect. This Fenty Beauty one is what she swears by.
As someone who isn't the best at eyeliner application, this is my pick of the liquid eyeliners for beginners. The tip is quite firm, which I find makes it easier to get a precise line, and once it's on it doesn't budge.
This waterproof formula from Stila is a great option for weddings (if there might be tears) and hot summers when things get a bit humid.
Next up, from Alexa to VB, practically every celebrity swears by this £205 moisturiser.
-
If You've Already Ordered This Pretty Winter Trend Celebs Just Started Wearing, You Have Good TasteSpotted on It girls in Paris and NYC.
-
Everyone Stylish in Paris Is Suddenly Wearing This 2025 Color Pairing to Avoid "Boring" OutfitsSpotted at the Miu Miu show.
-
Nothing Humbles Your Closet More Than the Zara New Arrivals Section—25 Pieces to Instantly Elevate Your Fall OutfitsDid I mention they're modeled by Alexa Chung?
-
It's Official: Everyone With Good Style Will Wear These 2 Colors Together in 2026As seen on Alexa Chung in Paris.
-
The Key to Looking Rich in a Black Dress in 2025 Is Wearing This Timeless It Item With ItAlexa Chung is aware.
-
Hold the Sandals—This Is the Shoe Trend to Wear With Dresses in SeptemberAs seen on Alexa Chung.
-
Cooler Than a Puffer Coat—Alexa Chung Wore the Fall Trend That Makes Jeans Look ElegantShe's two months ahead of the game.
-
Wait, Is the Forgotten Skirt Trend Everyone Used to Wear With T-Shirts Making a Comeback?A major throwback to throw on.
