27 Under-£100 Autumn Buys That Look Incredibly Expensive

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The new season is upon us, and after a positively balmy summer, the weather finally has a chill in the air as autumn steadily swoops in. If you’re anything like me, a few days ago, your thoughts immediately turned to your autumn wardrobe. As soon as I felt a little cold walking down the street for the first time in months, cosy ideas of blazers, knits and leather trousers entered my head. I’m an autumn lover, after all, and so I immediately started browsing the new-in collections and found so many great gems.

H&M, Mango, French Connection, M&S

(Image credit: Who What Wear UK)

I know I’m not alone in saying that I’ll be tightening my belt this autumn/winter, and with prices rising all around us, I was really impressed to see that a lot of the best pieces I found were still sitting under that £100 mark. Yes, you’ll be pleased to hear it’s still possible to get your hands on a gorgeous classic trench coat or a pair of leather ankle boots without having to feel guilty about an expensive purchase.

Of course, I was drawn mostly to the classics, as I always find these pieces look the most expensive when you’re shopping on a budget. So whether you’re on the lookout for a creamy cable-knit jumper, elevated knit dress or crisp white shirt to update your new-season wardrobe with (and make all last year’s buys feel fresh again), keep scrolling to see and shop my affordable autumn edit now.

Shop My Edit of Affordable Autumn Buys

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Emily Dawes
Emily Dawes
Senior Shopping Editor

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.

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