Adidas really wants you to know that its new sneaker launch is anything but ordinary. The announcement for its new Prophere sneakers is littered with impressive claims: Adidas describes them as provocative, bold, disruptive, rebellious, and technically innovative, just to name a few terms.
So why all the hype? Adidas Originals' SVP of global design, Nic Galway, explained in a press release: "With Prophere we wanted to take a different view of our archive and looked to the unapologetic aesthetic of the 90s, when the brand experimented with bold silhouettes. We took the provocative and uncompromising thinking of the era and reimagined it for today—a confident approach to branding and unexpected proportions of toolings were the inspiration for Prophere." Mark your calendars: The new shoes launch in stores and online on December 15.
Read on to preview Adidas's new Prophere sneakers launching on December 15.
Next up, shop the new $35 leggings all your friends will ask you about.
Opening Image: Getty Images
-
Sambas Aren't "Out," But If You Want to Wear Them in 2025, You Should Style Them Like ThisFresh and elegant.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret SkippingElevated basics, celeb dupes, luxe-like styles, and more on sale.
-
I'm a Shopping Editor—These 31 Under-$50 Amazon Finds Are Giving Main Character EnergyThese were really hard not to gatekeep.
-
I Shop for a Living, and These Are the 15 Pretty Nordstrom Fashion and Beauty Finds in My Cart RNLace-trim skirts, shimmery eye shadows, and more.
-
Trust a Frequent Flyer—These Cool Sneakers Will Make Drawstring Pants Look First-Class CodedThe ultimate airport outfit.
-
I'm a New Shopping Editor in NYC—These 31 Gorgeous Summer Nordstrom Finds Have My AttentionPS: Everything's under $150.
-
Red Who? Sorry, But Cool Fashion People Are Only Interested in Wearing Jeans With *This* Sneaker ColorIt's the new red (and yellow, green, and silver).
-
The Adidas and Liberty London Collab Just Dropped, and the Samba Sneakers Will Sell OutCall me obsessed.
